In recent years, Amsterdam's Jordaan has developed into a breeding ground for all kinds of trendy hospitality concepts. In this neighborhood, you will find special businesses that show the latest trends in hospitality. From a shop that only sells canned fish to a liquor store that only sells non-alcoholic drinks. Food Inspiration visited three daring and trendy concepts during the food walk.
We visited these concepts during the Foodwalk in Amsterdam
1. World of Nix
More and more consumers want to enjoy a drink without experiencing the negative effects of alcohol. There is a shift in the market: more and more people are choosing non-alcoholic options . For example, non-alcoholic beer now accounts for 8% of the total beer category in the Netherlands. Entrepreneur Wim Boekema is responding to this changing demand. After the success of his online webshop, he opened the first non-alcoholic liquor store in the Netherlands in Haarlem in 2021: World of Nix.
World of Nix has a wide range of non-alcoholic drinks. From non-alcoholic wines, elixirs and spirits to sparkling teas. According to Boekema, non-alcoholic gin, rum and vodka are interesting for hospitality entrepreneurs to put on the menu, because consumers are willing to pay a relatively high price for them. World of Nix offers hospitality entrepreneurs special purchase prices that are lower than the retail prices. Restaurant Ron Gastrobar* by Ron Blaauw, for example, put together a non-alcoholic drinks menu together with World of Nix. The restaurant offers this 0.0 menu in addition to its regular menu.
Boekema sees a growth in 'zebra drinking', alternating between alcoholic and non-alcoholic drinks on the same evening. Boekema also sees opportunities for the hospitality industry.
Read more about this concept here: Trend: from binge drinking to zebra drinking
