Will alcohol-free become as normal as smoke-free? 'Something has to happen'.
You were 'unsociable' if you didn't drink alcohol. That attitude seems to be slowly changing. Non-alcoholic alternatives are gaining ground, but there is still a long way to go. 'Alcohol will be the new smoking.'
Having a party? Then drinks are almost always served. Want to have a beer after the match in the club canteen? A fixed pattern among many amateur athletes. For most people, alcohol equals fun. Many Dutch people do not know that alcohol is an important cause of cancer, the Trimbos Institute concludes after new research.