AMSTERDAM – Alcohol-free liquor store NIX & NIX will continue under the new name World of Nix as of November 1. This fits in with the new ambitions and positioning that come with the new investor, the Goeie Grutten impact fund. This will further support the growth of the two-year-old company.
The liquor store, which now has three stores, an online store and a B2B range of non-alcoholic drinks, is launching to reach a larger audience. “The faith of the existing investors, who have once again shown their commitment, has helped us enormously to get through the first phase and establish the company,” says founder Wim Boekema. “The great feedback from our customers is proof that we are filling a need. Continue to enjoy without the harmful effects of alcohol and be part of a nice dinner or party. Taste, experience and conscious lifestyle really go together. Whether during the week or if you stop completely: behavioral change starts with a good alternative. We are very happy that existing and new investors also believe in this and that we can continue to build.”
“World of Nix fits very well within our fund with an impact focus,” says Kee Koopmans, investment director at Goeie Grutten. “Offering a fun and tasty alternative makes it easier for people to reduce their alcohol intake if they want to. The negative consequences of alcohol consumption are becoming increasingly clear, both for personal health and for society. However, alcohol is so much part of social life and is associated with conviviality. The World of Nix range offers good, festive alternatives and makes the healthy choice to drink less easier.”
