NRC Handelsblad

NRC Handelsblad - World of NIX

What to drink if you don't drink?
For people who do not or hardly drink alcohol, there is an increasing supply. The latest: drinks that promise an effect but don't leave a hangover. As a satisfied drinker you may not know about it, but in addition to the alcohol-marinated world in which we pour each other a drink at five o'clock, there is a parallel universe in which sober influencers preach the gospel of the Blue Knot.

Professionally, out of curiosity, I always follow the developments in the world of teetotallers (teetotallers), sober curious (people who are curious about a sober lifestyle) and people who don't drink 'always' or 'never', but something in between.

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